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Legendary scents inspired by legendary people. It stands for power and seduction, inspired by premium ingredients while its bold notes create an unforgettable fragrance experience. The secret to Thor’s unfading strength is Idunn’s golden apples. With them, she grants him immortality, youth, power and strength. As sole guardian of the magical apples, his fate is in her hands. This is their shared secret.

Discover the new fragrance collection

How scents can change our mood

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The Secret Eau de Parfum

399,00 kr

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The Secret Man Eau de Parfum

279,00 kr 429,00 kr

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Man Anti-perspirant Deodorant Spray

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Achieve immortal power

Thor is the strongest of all the gods and Idunn is the goddess of immortality. Thor’s power is virtually unmatched. He is the god of thunder, lightning and storms, the embodiment of sheer physical energy. Idunn holds the fate of Thor, and all the other gods, in her hand. Without her, they will fade and weaken.

Embrace the secret of the Nordic gods – then possess their epic powers forever.