Aim high. Make it happen.

The Stockholm woman is ambitious, focused on her goals and works hard to get there. She is able to balance a successful career yet still enjoy family values. She’s admired for her go-getter attitude, always leading the way while wearing a power lipstick shade… all the time glowing with confidence. She’s CONFIDENT– that’s THE ONE Stockholm Way.

Be as vibrant as your lipstick shade.
Be as vibrant as your lipstick shade.

Get the CONFIDENT look

It’s all about the bold lip. The power of a statement lipstick to boost confidence is no secret – but while a red lipstick is always in style, there’s a new trend in how you apply the bold lip that makes it feel modern. It’s time to skip the trusty lip liner and high-shine gloss, this look is more lived-in and effortless. Pick your power shade, and slick it on to nourished lips. Now, either blot with a tissue or press it in with your fingertips, then gently blur the edges with a Q-tip (or a clean fingertip) to create a softened lip line. Amp up the colour if you want by applying more lipstick into the centre of the lips, avoiding the lip line. 

Lipstick first, meeting second.

Foundation is key

A bold lip calls for ultra-perfected skin, as any redness in your skin will be enhanced when paired with a red lip. Use a buildable coverage foundation, paying close attention to the corners of the mouth, the chin and around the nose.

Walk like you’re THE ONE.

You’re THE ONE. Lead the way.


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