Dare to be the authentic you.

Your life is a story. Make it worth reading.

The Stockholm woman lives in a city that is a global hub of innovation, equality and creativity. This breeds a forward-thinking, progressive attitude. She’s a strong, independent woman who expects equality and respect – it’s natural to her that her word matters. She wears make-up for her, always looking chic with perfected skin and a subtle smokey eye. She owns her opinions and always drops the perfect comment. She’s PROGRESSIVE – that’s THE ONE Stockholm Way.

Wear make-up for yourself, only.

Get the PROGRESSIVE look

It’s all about effortless contours. And when we say effortless, we’re talking effortlessly perfected – which means the skin still looks incredible, but it’s not overloaded with foundation. So, use minimal product and build coverage only where needed. Contouring adds dimension and depth to the face, which ultimately makes it look more real. Softly brush a deep brown shade into the hollows of the cheeks and along the hairline, then use a lighter shade to highlight the tops of cheekbones and under the brow. Buff a natural pink into the apples of the cheek for a natural flush. 

Effortlessly on-point. Always.

Make it monochrome
Hit the monochromatic brown trend by pairing contoured skin with a subtle smokey eye in nude shades – create intensity at the lashline with a rich chocolate brown, blending out with taupe shades for a chic on-trend look.
Make it monochrome
Hit the monochromatic brown trend by pairing contoured skin with a subtle smokey eye in nude shades – create intensity at the lashline with a rich chocolate brown, blending out with taupe shades for a chic on-trend look.

You’re THE ONE. Lead the way.

#THEONEStockholm

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