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Editorials
We think beauty should be fun and inspiring for everyone, so we put together our latest how-tos and top editorial picks for you to enjoy.
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We’re so much more than the effective, high quality beauty products we offer. Find out who we are and what we stand for.
Product Philosophy
Because we are from Sweden we have a different view on beauty and the products we create.
Sustainability
We think everyone deserves the chance to look and feel good, while being respectful of people and the planet.
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