The silver birch tree is close to our Swedish hearts. Not only because the slender silvery trunks are characteristic of our Nordic landscape, but because it was one of the first natural ingredients that inspired us when we founded Oriflame, over 50 years ago. Back then, we were one of the first cosmetic companies inspired by natural ingredients and today, we continue to value silver birch’s properties. The birch sap water, leaf extract and bark extract are rich in vitamins, antioxidants, minerals, sugars and amino acids, making them excellent beauty ingredients.

Fresh birch sap water is considered an energy-boosting elixir and has been enjoyed in Scandinavia for centuries.