WHY IS CLEANSING SO IMPORTANT?
Many of us live in big cities and on a daily basis our skin comes in contact with different kinds of pollutants, from exhaust fumes to cigarette smoke. Unless we cleanse every day, these can build up on our skin and cause oxidative stress that leads to premature aging. Further, pollutants combined with sweat and dead skin cells that can accumulate during the day can clog our pores and cause breakouts.
DO’S AND DON’TS OF PROPER CLEANSING
First of all, to maintain healthy-looking skin and a youthful appearance it’s essential to remove your make-up at night. When left on the skin during the night, some foundations can clog your pores and dry your skin out making it harder for your skin to regenerate during the night.
Second, use a cleanser that is gentle and doesn’t dehydrate your skin. Cleansing helps remove excess oil, impurities and pollutants and if your skin isn’t completely clean your eye cream, serum and moisturiser won’t work optimally, which would be a waste of well-invested money and time!
If you’re not doing it already, start cleansing both morning and evening. During the night your body loses moisture through breathing and sweating, so when you wake up in the morning your skin is in high need of cleansing and moisturisation. In the evening, you need to cleanse your skin of all that has collected on the skin during the day and prepare the skin to optimally absorb your moisturiser to prevent dehydration, so that the skin can do its job of recovering during the night.
THE BENEFITS OF TONING
Toning is an important part of cleansing because it balances your skin’s hydration levels and removes any last trace of make-up that could otherwise clog your pores. A toner that works well will leave your skin feeling pure, refreshed and supple.
Do you sometimes feel that you don’t have time to use a toner? What if you could get the benefits of toning without actually using a toner? Our new intelligent cleanser, the NovAge Supreme Cleansing Gel, combines cleansing and toning in one intelligent step. It efficiently cleanses and tones your skin with the same results as if you were using a separate NovAge cleanser and toner and helps to prepare your skin for optimally absorbing the following products in your routine.