Welcome to our beauty knowledge centre, your go-to destination for compelling beauty insights and campaigns. Explore our curated content and stay updated on the latest beauty trends, expert articles and guides, brand lookbooks, and more. A place where we strive to educate, inspire, and transform!

Elegant and vivacious, tender and caring, sensual and passionate – every woman has her own unique bouquet of femininity.

5 feminine floral notes and their stories

In a fleeting world defined by ten-second videos, your signature scent deserves to linger. We’ve all experienced the disappointment of a fragrance that fades too quickly. But worry not, as we reveal some practical tips to extend the lifespan of your beloved perfume, making it an integral part of your identity.

5 foolproof ways to make your perfume last longer

From lighter Eau de Toilettes to bold Eau de Parfums, find the best fragrance for men with our pick of the best men’s fragrances to suit every style – whatever the occasion. 

The best men’s fragrances to suit every style

Immerse yourself in the celestial world of scents! Discover fragrances inspired by your star sign, uniquely aligned with your preferences and personality.

What’s your signature scent based on your star sign?

Learn your way around scents with this beginner’s guide to fragrance. From types of fragrance to scent families and notes, let’s demystify the world of perfume.

Your beginner’s guide to fragrance

Say goodbye to bad hair days with TikTok’s latest trend – hair slugging! This K-beauty technique involves slathering your locks with a thick layer of oil at night for luscious, healthy-looking hair. But does it really work wonders? Delve into the ins and outs of hair slugging and whether it's really worth the hype.

What is hair slugging and is it really worth trying?

Finding it tricky to care for your natural curls? We’ve listed 5 tips that will help you become a curly hair expert.

How to care for your natural curls like a pro

Discover 5 expert ways to make your hair grow faster and stronger. From scalp care to nourishing hair treatments, achieve long, healthy locks with these tips and tricks!

5 effective ways to make your hair grow faster and stronger

Scalp health is important for healthy-looking hair. The latest hair trend sees scalp care products key to a good hair day. Discover why your beauty routine needs scalp facials!

Why is scalp care important?

The future of hair care is here – and it’s taking cue from the skincare world. To keep your strands in tip-top condition, ingredients previously reserved for skincare (think niacinamide, hyaluronic acid and salicylic acid) are making hair care formulations more sophisticated than ever before. What’s their secret? In addition to treating your hair, these actives also care for your scalp to promote healthier hair. Meet the skincare actives that are ready to give your hair a facial.

The skincare actives transforming hair care

Ready for a cool girl hair transformation? Explore the top Spring 2024 haircut trends in our guide, featuring the trendiest butterfly bob, Birkin bangs, and more!

4 cool girl haircuts you’ll definitely want to try this spring

Combat frizz and flyaways with this easy step-by-step guide.

The best remedy for frizzy hair

Is your special day just around the corner? We’re so happy for you! Planning a wedding is a joyous occasion but can be overwhelming. Amidst the dress, decorations, venue, and guest list, finding the perfect bridal makeup look is crucial. Let us help you with five beauty trends that will inspire you this upcoming wedding season.

Bridal makeup inspiration you need this wedding season

This year’s beauty trends are all about cherry red. From statement lips to copper hair and cherry mocha nails, this is your ultimate Valentine’s Day beauty guide.

Cherry red beauty trends that are perfect for Valentine’s Day

Learn practical tips to reduce waste in your beauty routine: opt for more sustainable packaging options, natural-origin products, and refillable alternatives. 

Our tips for reducing beauty-related waste

How have our iconic products stood the test of time, you may ask? Well, we believe that our iconic products are just so good you can’t help but buy them again, and again!

OUR MOST ICONIC BEAUTY PRODUCTS OF ALL TIME

Want to perfect the glowing makeup look? There are different ways to go about it, depending on your skin type. We’ve asked the London-based makeup artist duo Pamela and Andrea to share their top tips for achieving a long-lasting glow.

How to make your glowing makeup last all day

Mermaidcore is the latest summer trend to hit the beauty world, and it's time for you to dive in headfirst. With a blend of ethereal beauty and ocean-inspired accents, our five-step guide will leave you looking and feeling like a true sea goddess.

Beauty of the beach: How to get the mermaidcore look 

Wondering which in-flight beauty essentials to pack on your next getaway? From skincare to makeup, get ready for take-off with our travel-friendly recommendations.

Beauty on the plane: 9 essentials to pack in your carry-on bag

Find the perfect lipstick shade for Valentine’s day. 

Match Your Lipstick Shade With Your Valentine’s Vibe

Discover expert makeup tips for mature skin. From hydrating primers to cream-based products, these makeup techniques are perfect for celebrating beauty at any age.

Best makeup tips and tricks for mature skin

You’ve likely heard of BB creams and CC creams already – these alphabetic formulations have taken over the makeup shelves the last couple of years. But do you know what they do? Because they are not quite the same! By understanding the difference between these products you’ll be able to choose the right one for your skin. Let’s clear it up!

What’s the difference between BB and CC cream?

Take a look at the five hottest beauty trends of 2024. From sultry red, colourful graphic eyeliner, balletcore and more, beauty is here to make a statement!

The 5 biggest hair and makeup trends of 2024

Unleash the untapped potential of your blush collection! Don't settle for the same old routine – there's a whole world of possibilities waiting for you. From capturing the sun-kissed essence of summer to exploring daring new techniques, we're here to introduce five new ways to ignite your creativity with blush!

5 new ways to get creative with your blush

There’s a sea of mascara wands out there. Want to learn what the different designs do to your lashes? Check out this complete guide!

Your guide to finding the best mascara wand for your lashes

Bold matte colour. Juicy shine. Moisturising lip balms. Whether you’re dialling up a look for a night out or adding a fresh detail to perfect your no-makeup makeup; the options are limitless when it comes to choosing the right lipstick texture. Lucky for you, we break down THE ONE lipstick formulas in a quick guide to help your decision. There’s a lip for every lip in THE ONE.

How to find the right lipstick texture for you

What actually comes first; concealer or foundation? Eye makeup or blusher? The makeup order can be a tricky situation to figure out. Let’s settle this once and for all with a step-by-step guide.

This is the order you should be applying your makeup

Skincare-infused makeup with ingredients like hyaluronic acid and niacinamide for cosmetic performance and skin benefits that will exceed your expectations.

7 amazing skincare-infused makeup products you need to try now

5 spring makeup looks you’ll want to wear right now.

Top makeup looks to wear this spring

Start your personalised journey to healthier skin and experience clinically proven results in just 2 weeks! Novage+ offers the essentials of skincare excellence on the path to a confident, revitalised you.

Unlock your skin’s full potential

Want to reduce signs of ageing while also preventing clogged pores and breakouts? Novage+ Blemish+Age Defy Routine is a potent solution for clearer, youthful skin.

Defy time and blemishes

Uncover the science behind luminous skin! With multi-active product layering, Novage+ Bright Intense Routine targets pigmentation and improves your overall complexion.

Radiant transformation

Achieve a youthful, lifted appearance with Novage+ Lift+Firm Routine. Clinically proven to enhance skin elasticity and combat multiple signs of ageing in 4 steps.

Sculpt your beauty

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Novage+ loyalty program

Delve deeper into our full range of Novage+ Routines. Join those who’ve witnessed a skin transformation and choose a routine tailored to your unique skincare needs for 7 times better results.

Explore all Novage+ Routines

Rejuvenate your skin in 4 easy steps! Novage+ Wrinkle Smooth Routine is powered by nature-inspired bio-activating technologies to help reduce deep wrinkles and soften fine lines.

Smooth away the years

Suffering from cellulite, rough, and loose skin? Discover the body care essentials from our new range, The Body Edition, and achieve radiant skin – everywhere!

How to body care: Your new solutions for cellulite, rough, and loose skin

Let’s take a detour from our usual beauty routines to focus on a foundation that often goes overlooked: our feet. It’s time to give them the care they deserve – here are five great ways to keep your feet healthy and happy!

Five easy ways to healthy, happy feet

Winter is finally over! Follow these 5 tips to get your skin ready for spring.

5 ways to put the spring back in your skin

Discover hormonal skincare and learn how to sync your routine with your menstrual cycle. Adapt your skincare to your hormones for radiant skin all month long.

Hormonal skincare: How to care for your skin according to your cycle

You heard us right! Digital ageing is a real concern in our screen-filled lives. Just like you protect your skin from the sun’s UV rays, now you need to shield it from the blue light of your screen too. Here’s how you can keep your skin radiant and youthful in the era of selfies and Zoom calls.

How to defend your skin against digital ageing 

Achieving a youthful, radiant complexion is a universal aspiration, regardless of skin type. Discover the transformative power of Novage+ anti-ageing moisturisers as we navigate the science behind this advanced skincare. Find the age-defying solution perfectly tailored to meet your skin’s unique needs and you’ll never look at moisturisers the same way again!

The best Novage+ anti-ageing moisturisers for every skin type

Embark on a sensory journey to discover which scents resonate with you the most. From insights into different scent profiles to learning about trending ingredients, our fragrance editorials are your guide to finding your perfect signature scent.

Dive into a treasure trove of hair care knowledge and styling tips and tricks to help you achieve your dream hair. Whether you're battling frizz, aiming for stunning updos, or caring for different hair types, we've got you covered.

Stay in the beauty loop with our seasonal content. This category combines topical articles and cross-category editorials to keep you updated on the latest trends, must-have products, and beauty routines in tune with each season. 

Welcome to Novage+, your gateway to advanced bio-activating skincare. Explore customised routines, discover targeted solutions, and embark on your skincare journey using our Digital Skin Diagnosis tool. Ready to experience cosmeceutical performance for all skin types? Dive in!

Step into a spectrum of colours, techniques, and trends that empower you to express your unique style. From everyday looks to bold transformations, our makeup editorials will inspire you to have fun and experiment with your beautiful canvas.

Discover expert advice, comprehensive guides, and the latest industry innovations, all crafted to help you experience the beauty of healthy skin. Whether you're a skincare novice or a seasoned pro, our skincare editorials cater to everyone.

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BEAUTY INSIGHTS HUB  | Oriflame Cosmetics

BEAUTY INSIGHTS HUB 

Welcome to our online beauty editorial and inspiration hub, where beauty knows no bounds. Explore captivating editorials, curated content, and transformative makeup and skincare tips. Dive into a world of limitless beauty possibilities with us.

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