6 FACTS ABOUT ORIFLAME’S ADVANCED PLANT STEM CELL SCIENCE

Oriflame is truly a pioneer in plant stem cell cosmetic technologies – in fact we were probably the first direct sales company to have in-house plant stem cell culturing facilities. Read on to find out more facts you didn’t know about this innovative biotechnology!

1. WHY PLANT STEM CELLS?
Nature, although amazing in its beauty, is also full of danger. To counter this, plants have the ability to form special mechanisms that fight external stress. One example of this is the repeated formation of new leaves or flowers, with the help of the plant’s stem cells. Incredibly, plant stem cells never undergo an ageing process and that’s the reason why they are so interesting to us from a skin science perspective!

2. IT’S SUSTAINABLE & EFFICIENT
Plant stem cell technology is also a highly efficient and sustainable biotechnology which requires significantly less plant material than traditional cultivation. In addition it uses less energy, no pesticides and enables us to work with plant material from all over the world.

3. PLANT STEM CELLS LIVE FOREVER
Plant stem cells are the very essence of plant vitality, extracted from the growth areas of a plant such as the roots and shoots. One of the most incredible things about stem cells is that they are immortal and continually self-proliferate. This gives us an endless supply of raw material to work with. Quite astounding right?

4. JUST LIKE YOU, EACH PLANT IS UNIQUE
Plant stem cells contain the complete chemical ‘fingerprint’ of their mother plant. Some of these chemical compounds are common to all plants – for example cellulose, sugars and proteins – but they also contain specific phytochemicals (biologically active compounds), unique to the plant family or species from which the cells were extracted. It’s these components we are interested in from an anti-ageing perspective!

5. WE USE STATE-OF-THE-ART EQUIPMENT
Oriflame’s Skin Research Institute is equipped with many of the latest, most advanced machines in the field of skin science. We use high performance liquid chromatography (HPLC) to analyse the phytochemical profile of plant material or plant stem cells. This high-performance instrument separates and measures the concentration of the various chemical components within the sample, which enables us to identify those of the greatest interest.

6. OUR GOAL? UNLOCK THE SECRETS TO SKIN AGEING
We want your skin to look as youthful as possible. That’s why, once we have identified the plant’s phytochemical components with the greatest anti-ageing potential, we take things even further in the laboratory by carrying out detailed and precise analysis using liquid chromatography mass spectrometry (LC-MS). This advanced technique analyses the specific molecular structure of the phytochemical components, which enables us to identify component structures with the potential to target specific skin-ageing mechanisms in the skin.

Plant stem cells truly are a phenomenon – and just one of the ways our scientists are working together with Mother Nature to bring you some of the industry’s most scientifically advanced anti-ageing skin care solutions!

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