Choose products with more sustainable packaging
Reducing waste in your beauty routine is as easy as opting for products with more sustainable aspects to their packaging. Look for options like the Love Nature Shampoo and Conditioner bottles made from 100% recycled plastic, the Waunt Dry Oil Serum packaged in recycled glass, or any of THE ONE Make-up Brushes with FSC®-certified wooden handles.
We're committed to staying at the forefront of sustainable packaging technology. Recently, we integrated Albéa's Reflex 2 for Duologi’s Creme Conditioners. Asimina Lulja, our Packaging Technologist, explains that the aluminium-free Reflex 2 tube is RecyClass approved and fully compatible with European recycling streams. Read more about this exciting development here.
Embrace natural-origin products enriched with organic extracts
Indulge guilt-free with our beloved Love Nature range of bath and body care products. Each Love Nature soap bar, conditioner, body cream, and lotion contains a minimum of 95% natural-origin ingredients. What's more, the rinse-off products in this collection are formulated to be biodegradable. Experience the perfect fusion of conscience and indulgence with products that are safe, responsible, and crafted in harmony with nature.
Opt for refillable alternatives
Refillable products are another great way to reduce beauty-related waste. Our Essense&Co. Liquid Hand Soap comes in a refill pouch that can easily replenish the beautiful bottle. This solution reduces plastic usage by 76% compared to a single 300ml bottle, and it proves cost-effective in the long run. Alternatively, try switching to bar soaps entirely! The Swedish Spa Soap Bar comes in minimal packaging and provides extended usage, significantly reducing waste.
Reuse and recycle when possible
Every small change counts when it comes to reducing beauty waste, so adopt a reuse and recycle mindset whenever possible. Instead of using single-use products that generate waste, consider environmentally friendlier alternatives that can be washed and reused, like our Reusable Bamboo Pads and Reusable Silicone Mask Cover.
Don't just throw away empty beauty product containers! Repurpose them as storage for your jewellery, hair accessories, or small trinkets around the house. If the container isn’t reusable, ensure proper disposal by recycling. For instance, our .SE Eau de Parfum bottles are equipped with a screw-on pump that allows you to detach and recycle all the elements.
Bonus tip: Just buy less (gasp!)
While we all love beauty products, remember that the simplest way to reduce beauty waste is to avoid purchasing products you don’t need in the first place. Next time you're tempted to add items to cart, take a moment to assess if it's something you truly need or if it's just contributing to unnecessary waste.