The Beauty of the Beach: How to Achieve the Viral Mermaidcore Look

Mermaidcore is the latest summer trend to hit the beauty world, and it's time for you to dive in headfirst. With a blend of ethereal beauty and ocean-inspired accents, our 5-step guide will leave you looking and feeling like a true sea goddess.

From Barbie-inspired manicure to Wednesday’s soft grunge make-up, it's no secret that the media has a major impact on our beauty choices. The latest wave? #Mermaidcore – a trend that's making a real-life splash after the live-action release of The Little Mermaid. With a symphony of beachy summer waves, glass skin, and iridescent shine, mermaidcore beauty has come to life beyond the screens. Let’s dive in!

Step 1: Glass, mermaid skin
Mermaidcore is all about a luminous, glass-like glow that lets your skin shine through. Skip heavy foundation in lieu of a lightweight tinted moisturiser or BB cream to even out your skin tone and mix with Illuskin Liquid Reflector to create a glazed effect over your cheekbones. Complete your mermaid look with waterproof mascara to withstand water adventures and hydrating lip oil for an already-wet effect.


Step 2: Lip gloss nails and iridescent eyes
The glossy, high-shine aesthetic is undoubtedly this summer’s biggest trend! Elevate your nails with pastels in a chrome or lip gloss finish, or experiment with milk bath nails that mimic the frothy waves of the sea. For a captivating gaze, opt for iridescent eyeshadows in oceanic blue, seafoam green, or fish scale purple to evoke an ethereal, underwater allure.

Step 3: Viral mermaid waves
To achieve effortlessly tousled, ocean-kissed waves, spritz sea salt spray onto your natural hair texture and let it air dry. Sea salt can be very drying, so remember to care for your scalp with the new DUOLOGI Purifying Scalp Scrub. Want to define your mermaid waves more? Use a flat iron instead! Coat your hair with a heat protection spray, divide it into sections, and twist each section away from your face while clamping it with the flat iron. Alternate the direction of each twist and finish with a touch of hairspray for extra hold.


Step 4: Sea-inspired, aquatic scents
The summer scent you choose can also play a role in creating the perfect beach-inspired mood. Look for invigorating perfumes, body sprays, and hair mists that have aquatic notes of sea salt, with coconut or citrus undertones. Fragrances like Nordic Waters and Wake Up Feel Good will instantly transport you to the seaside and enhance your mermaidcore charm.

Step 5: SPF-infused products
Mermaidcore is fun, but sun protection is non-negotiable. Make sure to incorporate SPF products into your beauty routine to safeguard your skin against harmful UV rays. Look for a broad-spectrum sunscreen with at least SPF 30 and generously apply to all exposed areas of your body. Also choose beauty products such as lip balms, moisturisers, and even hair sprays that contain SPF to protect your lips, face, and carefree mermaid waves.

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